High Street Business - TEMPLATE

Copy this for each new business in your village!

Card Name:

High Street Business

Card Description:

🏪 BUSINESS INFO
Name: [Business Name]
Type: [Cafe/Pub/Restaurant/Retail/Service]
Owner/Manager: [Name]
Address: [Street, Village]
Phone: [Number]
Email: [Email if known]

📊 BUSINESS INTEL
Hours: [Opening hours]
Foot Traffic: [High/Medium/Low]
Current Offers: [Any deals they currently run]
Competition Nearby: [Other similar businesses]
Social Media: [Instagram/Facebook handles]

🎯 WHY THEY'RE A GOOD FIT
[Why Zapp Active would help them]

💡 PITCH ANGLE
[Specific problem we solve for them]

📅 BEST TIME TO VISIT
[When they're not busy - e.g., Tue-Thu 10-11am]

🔥 PRIORITY
[Hot/Warm/Cold]

Labels to Add:

• Priority: Hot Lead / Warm Lead / Cold Lead
• Business Type: Cafe/Coffee, Pub/Bar, Restaurant, Retail Shop, Service Business

Checklist: Preparation

• Business mapped
• Owner/manager identified
• Best visit time noted
• Pitch angle prepared
• Ready to approach

💡 How to Use This Template:

Step 1: Copy the Card

In Trello: 1. Click “High Street Business” card 2. Click “Copy” (in card actions menu) 3. Rename to actual business name 4. Click “Create card”

Step 2: Fill In the Details

1. Click the new card
2. Click description to edit
3. Replace all [bracketed] text with real info
4. Save

Step 3: Add Labels

1. Click “Labels” on the card
2. Add priority (Hot/Warm/Cold)
3. Add business type (Cafe/Pub/Restaurant/etc)

Step 4: Research Before Visiting

Use the checklist: - Google the business - Check their social media - Note their busy times - Craft specific pitch angle - Schedule your visit

🎯 Quick Copy Template (Just the Description):

🏪 BUSINESS INFO
Name: [Business Name]
Type: [Cafe/Pub/Restaurant/Retail/Service]
Owner/Manager: [Name]
Address: [Street, Village]
Phone: [Number]
Email: [Email if known]

📊 BUSINESS INTEL
Hours: [Opening hours]
Foot Traffic: [High/Medium/Low]
Current Offers: [Any deals they currently run]
Competition Nearby: [Other similar businesses]
Social Media: [Instagram/Facebook handles]

🎯 WHY THEY'RE A GOOD FIT
[Why Zapp Active would help them]

💡 PITCH ANGLE
[Specific problem we solve for them]

📅 BEST TIME TO VISIT
[When they're not busy - e.g., Tue-Thu 10-11am]

🔥 PRIORITY
[Hot/Warm/Cold]

📋 Example: How to Fill It Out

Before (Template):

Name: [Business Name]
Type: [Cafe]
Owner: [Name]

After (Filled In):

Name: Riverside Cafe
Type: Cafe
Owner: Sarah Johnson

Pitch Angle Example:

💡 PITCH ANGLE
"You're right by the river - perfect for tourists in summer. But winters are quiet. 
Zapp Active puts you in front of 100+ locals who live here year-round. 
£50/month to fill those empty winter tables with regulars."

🔥 Pro Tips:

Research First:

• Walk past the business (note busy times)
• Check Google reviews (see what people say)
• Look at their Instagram (are they active?)
• See what other businesses nearby offer

Custom Pitch Every Time:

• DON’T: “Zapp Active gets you customers”
• DO: “I noticed you’re competing with Costa - here’s how to stand out…”

Track Everything:

• Every visit = update the card
• Every conversation = add notes
• Every objection = document it
• Learn and improve!

💪 Now Go Map Your 80 Businesses!

1. Copy this template 80 times (one per business)
2. Rename each to actual business name
3. Fill in what you know
4. Research the rest
5. Prioritize (Hot/Warm/Cold)
6. Start approaching on Monday!

From 80 prospects → 20 paying customers → £1,000 MRR! 🚀💰