Location-Based Operating System for Any Bounded Space
Villages → Festivals → Expos → Resorts | Flutter Multi-Platform | Village-First Strategy | £2K Launch → £1K MRR in 90 Days
Market analysis, business strategy, and go-to-market plans for launching Zapp Active
Why starting village-first changes everything. From £120K needed to just £2K. Your secret weapon.
Complete market analysis, competitive landscape, and why this works (or doesn't).
How to use AI smartly in MVP. What works (business summaries), what doesn't (predictions).
Who actually uses this? Spoiler: 55-70 year olds are your secret weapon! Complete demographic breakdown.
After 5 years of development, the WINNING strategy crystallized: Village-First + Turbo Overpass + Multi-Platform = Unstoppable!
Start small, own completely. £2K launch vs £120K traditional. 60% success vs 15%. Lechlade first, then scale.
OSM integration gives 1,000+ venues instantly. Looks huge from day 1. Licensed IP = defensible moat. Works nationally!
Not just businesses - EVERYTHING active! Rivers, trails, heritage, amenities. Complete location OS for any bounded space.
One codebase → Web (PWA) + iOS + Android. No download barrier for web. Native performance when they want it. Perfect!
B2B (£50/month), B2G (£500/month councils), Events (£50K+), Heritage partnerships. £1,750+ MRR per village!
Don't compete with Google/TripAdvisor - PARTNER! Integrate, feed them data, become the local deals hub. Win together!
Zapp Active isn't just a village app...
It's a Location-Based Operating System for ANY bounded space!
Same tech. Same value prop. Different context. Massive TAM. 🚀
💪 Focus = Speed = Revenue = Success
Village-first strategy validated! Complete sales system, B2B tactics, and multi-revenue streams. £2K launch to £1K MRR in 90 days.
Complete sales board! Track every business from prospect to £1K MRR. 8 lists, templates, scripts, metrics tracking.
90-day roadmap to £1K MRR. Door-knock tactics, pitch scripts, objection handling, and multi-village expansion.
Ready-to-use template for mapping 80 village businesses. Copy for each prospect, track everything, close deals!
Complete Trello board structure, epics, user stories, and sprint planning for MVP development
Complete board with 11 epics, ~150 story points, 14-week timeline. Ready to import and start building!
Complete sales board! Track every business from prospect to £1K MRR. 8 lists, templates, scripts, metrics tracking.
Interactive HTML preview of the complete development board. See all lists, cards, and structure before building.
JSON export ready to import into Trello (though manual recreation might work better for dev board).
Complete design specifications, component library, and interactive demos
Core colors (#E11D48 primary), Lucide icons, 8-point grid, complete component specs.
Working animations, interactive components, click to test. The best visual reference!
Full design system with dark mode toggle and all components demonstrated.
Deep dive into all components, animations, micro-interactions. 80+ pages of detailed specs.
Quick reference guide. What's ready, what you have, next steps for Azure DevOps.
All components rendered with Lucide icons for visual reference.
Detailed specs for each core feature of the app
Map-based discovery. 60+ pages covering pins, clustering, filters, preview cards, animations.
Intent-driven search. 70+ pages covering text search, filters, sorting, autocomplete, voice.
The signature feature! AR camera, item discovery, gamification, animations.
When to use which? User journeys, use cases, design principles for both tabs.
Clean Architecture pattern, Riverpod state management, and technical implementation guides
Read this first! Architecture pattern, folder structure, data flow, tech stack summary.
You've got everything you need: Strategy, design, development plan, and sales pipeline. Time to ship!